Online statistics shows that about 10rom online visitors make immediate purchase on the web site. Other 90f visitors may leave your web site forever, without making any purchase. Do you want to lose 90f web site visitors that were driven with so many efforts?

No!

Internet marketing has time-proven tool that catches targeted visitors on your web site and transform them into loyal clients. This tool is known as autoresponder.

Autoresponder is very similar to a mailing list. But its aims and functioning differ.

Mailing list is used to send the messages to its subscribers; autoreposnder GATHERS subscribers and then sends them messages.

For example, you got to the web site about University scholarships, and you are not ready to buy anything from this web site right now. But you see a pop-up window or subscription form saying something like, “Sign up here to get free and fresh updates on new scholarship programs”. Hm, you start thinking. If you are a targeted visitor and feel motivated to get a scholarship, you will surely subscribe to free updates about new scholarship programs.

So, you submit your name and email to subscription form of the autoresponder. You get free updates, and web site gets your name and email to the base of subscribers. Having your name and email, good marketers will find useful products and services to offer you in future. This is when web site is starting to get lifetime customer value from its visitors.

But be careful: do not terrorize your subscribers with useless offers. Otherwise they will unsubscribe from your list, and you will lose them forever.

Would you like to grow the base of your web site subscribers? Yes! Are these subscribers targeted? Yes! If they did not make a purchase on your web site from the first visit, it does not mean they will not do it in future. You just need to try other approach or other offer. The subscriber is bound to your web site now.

This is only the general idea about how autoresponders work. Look below to see how they can bring money to your web site.

DIFFERENT WAYS TO MAKE MONEY WITH AUTORESPONDERS

Using autoresponder you can:

1. Sell your own products and services more effectively.

2. Get more re-orders from your clients - if you sell something which needs ordering from time to time (health products, movie tickets), the autoresponder will keep in touch with your clients.

3. Generate more upsells - if your products/services have updates and upgrades, autoresponder will help you to motivate clients for buying the update or upgrade.

4. Create cross-sells - you can sell any complimenting products and services that have any relation to the major offer on your web site. Thus you give a bigger collection of offers, help your joint-venture partners to make more money and get your commission from it. And you have all rights to ask your partners for the same favor: sell something on their web site. In any case, you make more money.

5. Recruit and train affiliates - autoresponder is a perfect tool for educating and motivating your subscribers. They get more info with each new message, and you increase your web site credibility.

6. Ask for feedback from your clients - make it a usual practise to ask your clients once a month what they need from your web site. You do not even imagine how many good ideas they will give you for free.

7. Minimize refunds - when your customer gets more and more info that explains the real benefits and advantages of the offer bought from your web site, this client has less and less desire to ask money back.

WHAT FEATURES SHOULD A GOOD AUTORESPONDER HAVE?

You can use the maximum profits from marketing potential of autoresponder, only when this autoresponder has the following features:

- you can get unlimited number of autoresponders;
- you can add new autoresponders or edit the existing ones;
- you can choose and set up the mailing list to save the subscribers of your autoresponder (the system will save new subscribers to any mailing list you wish);
- you can program autoresponder by days, scheduling to send its messages the way you wish;
- you can make autoresponder messages in TXT and HTML formats, and add attachments to them (audio or even vide files);
- you can use a huge collection of macros elements to highly personalize your autoresponder messages;
- you can get full statistics about sent messages, new subscribers, unsubscribed users of autoresponder;
- you can import and export the subscribers to any base, or save them in a separate file.

When autoresponder has these features, you can easily turn a simple subscription process into a new source of loyal clients on your web site.

The benefits of using autoresponder are evident: you do not visitors from your web site, you grow your base of subscribers and clients, you can motivate your subscribers and client to get more targeted for your offers. Plus, autoresponder automates the whole process of gathering the names and emails from your subscribers, saving them into a database, emailing them under the set delivery schedule, transferring the clients from one base to another, etc.

So, if you do not have autoresponder on your web site, you are losing your profits. Think it over…

Imagine going to bed and waking up in the morning to find that you made sales while you slept - all because of your autoresponder!

What exactly is an autoresponder? An autoresponder is an automated email program that responds to an incoming email with a message written by you. The message can be written once and loaded in the autoresponder and forgotten about. It’s as easy as that.

Some Uses for Autoresponders

1. Use autoresponders as an immediate acknowledgement to those who send you information. Let the recipient know that you have received their message and when to expect a reply.

2. Create a FAQ document to answer commonly asked questions about your product or service. Use the familiar question and answer format.

3. Collect names and email addresses by using a capture form. This allows you to build a list and as marketers keep saying, lists lead to repeat sales.

4. Make all your articles and newsletters available via autoresponder.

5. Offer free reports or e-courses to show your expertise to your customers. This is a great way to capture prospects’ name and email address for future follow-up.

6. If you publish an e-book, put the different chapters or excerpts in your autoresponder.

7. Archive issues of past ezines and put some of the best ones in an autoresponder and let your prospects access them.

Before you send out information via an autoresponder you should always check the content for spam triggers that may prevent your messages being delivered. To have a free check on your emails/messages go to: http://www.merchant-account-service.com/stop_spam_mail.html

If you are not using an autoresponder already you may be losing up to 400% of potential sales. Research shows that autoresponders increase your exposure to your prospects and this increased contact with them leads to higher sales.

Remember if you’re not using an autoresponder and gaining these sales, your competitors will!

People online are much like those offline when it comes to promoting and marketing their products, affiliate links or services.

They look for the easiest, quickest way to do it as long as it is cheap or free and does not involve any work on their part.

Unfortunately there just isn’t any way to do it without some effort and work and planning on your part.

Here is a simple formula to apply when it comes to building some repeat traffic to your site.

The “Carrot on the stick” formula works pretty well. You remember, the rabbit chases the carrot on the stick. There is always some incentive offered out there to keep him on the move and coming back for more.

The lesson you need to take from this simple principle of behavior conditioning is that you have to offer your visitors some reason to return to your site.

Repeat visitors are likely to become loyal customers which will result in increased business and profits for you.

Check your bookmarks of favorite pages. Why did you choose to remember these sites as worthy of a bookmark ?

Did they offer great content ? Great resources ? Terrific ideas ? Discounts ? Free offers ? Contests ?

Did you complete a survey on the site that earned you a discount for their products or services and also captured your e-mail address ?

Did they send you a free report over a period of several days that involved auto-responded messages designed to bring you back to their site ?

For example: I offer a free report on helping newsletter publishers who want to gain more subscribers. Visitors simply send a blank message to my autoresponder.

They then receive a free, four-part mini-course on how to increase their number of subscribers and ezine exposure overnight.

Take a lesson from your bookmarks. Utilize them to create your own “carrots on the stick” reasons for visitors to return to your site.

There’s an old expression that says, “The only things
certain in life are death and taxes.”

Well that is not entirely true.

Now there’s a new kid on the block…

Guaranteed Signups.

Guaranteed Signups provide new opportunities for
marketers to get direct sign ups to their programs
without the time consuming task of having to
advertise or recruit new members themselves.

Here are some of the benefits:

1) You get a built in downline quickly and easily.

2) You can build a contact list and mail to them
as long as the back office of your program allows
you to do this.

3) You can develop a lead capture or splash page
and create your own mailing list without little or
no extra effort on your part.

There are many different kinds of guaranteed
sign-ups.

For instance, you can purchase…

* World Wide sign-ups
* US sign-ups
* Country targeted sign-ups
* Incentivized sign-ups
* Non incentivized sign-ups
* Phone surveyed sign-ups

Non incentivized, phone surveyed sign-ups give you
more bang for your buck and usually produce good
results.

US sign-ups are high demand primarily because
these people tend to purchase more.

The best of the bunch are phone surveyed
sign-ups, they cost a bit more, but they are
well worth the extra outlay.

Using Guaranteed Sign-ups for Your Members.

If you own a program with a large downline or
database, you can purchase large blocks of
sign-ups. This is a great way to provide instant
downlines for your members. It helps motivate
and excite them.

What Guaranteed Sign-ups Can and Cannot Do

All guaranteed signup programs work on the
following basis…

1. Your program must have an option to join
free, with the ability to upgrade to paid status.

2. Sign-ups will be sent directly to your site and,
if the person is interested, they sign up as a
free member.

3. For this point on it’s up to you. You need to do
the work of following these people up and give
them reasons and incentives to upgrade

Do not expect a sign up to upgrade automatically.
This won’t happen unless you work your new
contacts and nurture them. Let them know the
benefits of your product and give them heaps of
free information.

Sign ups to do not happen by magic.

A site that offers you sign ups is essentially doing
the hard work of advertising for you and that
takes time. So be patient.

Benefits of guaranteed signups…

* You can share them with downline members
* Do JV’s with the suppliers and resell them
* Fill you own program downline and work them
to get new upgrades.

And the best part, the companies that supply
them do all the work for you.

Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That’s your “in-house” email list.

Feel free to reprint this article is its entirety in your
newsletter/ ezine or website as long as you leave all links
in place, do not alterate the content and include our
resource box as listed above. If you do use the material
please send us a note so we can take a look. Thanks!

1. Sell an inexpensive product to sell an expensive product.
If people like your inexpensive product, they’ll be persuaded
to buy your expensive one.

10. Create an extra income from your web site by charging
for consulting. The consulting should be related to your
web site’s theme.

People accusing you of sending spam? FIVE ‘Email Marketer must know’ tips.

Recently I came across this site where they provide email marketers a
special code that goes with headers of your email(s), making them
legitimate.
http://www.habeas.com/servicesHowSWEWorks.php
There is another one:
http://www.truste.org/businesses/email_services.php

Hey, as business owners we CAN’T be all things for all customers.
I mean it would be fantastic if we could, however, you just can’t
meet the needs and wants of everyone, you would run yourself
ragged trying :o(

Don’t limit yourself to the niche of online marketing.
Step out and find other market segments that are
not being served or where there is limited competition
and build your niches around those. It’s like taking a
path of least resistance and a path to more profits!