There’s a lot of hype these days surrounding Internet-based voice communications (VoIP) replacing traditional telephone service. Most of this revolves around companies such as Vonage who coin themselves as the ‘Broadband Phone Company’. So what about those of us who don’t have a broadband connection? Just because you don’t have high speed Internet, doesn’t mean that you can’t save a fortune by using VoIP for your long-distance calls. Whilst a broadband connection will usually result in more consistent VoIP call quality, comparable results can be achieved using a dial-up connection provided some simple guidelines are followed.

Shop Around

Not all VoIP service providers support dial-up users. Companies such as Vonage bill themselves as alternatives to traditional telephone service and shy away from the dial-up community (who are tied to those ‘traditional’ networks to access the Internet). Furthermore, some service providers only support dial-up above a certain speed (e.g., 56Kbp). Two companies whose VoIP softphone applications work well over low speed connections include Callserve and Go2Call.

‘Free-up’ your System Resources

In order to ensure the highest call quality, close programs that are running in the ‘background’. For Windows users, these applications can be seen in the taskbar at the bottom right of your screen. ‘Right-click’ the icons and close those programs that aren’t critical to system security (e.g., don’t close anti-virus software, firewall applications and the like).

If you’re using Windows XP with user switching enabled, log off all users except the one that will be used to make the call. This will prevent the other user identities from running software and/or using your bandwidth while you’re making calls.

‘Free Up’ your Internet Connection

Given the limited data capacity of dial-up connections, it’s important that you devote as much of your bandwidth as possible to the VoIP softphone application. To achieve maximum call quality, don’t do anything that uses your bandwidth whilst making calls. This includes instant messaging, checking email, using a webcam, browsing the internet, downloading, etc. In Windows, you can look at the two little computers in the bottom right of your taskbar to see whether your connection is being used prior to calling (the little computers illuminate when data is being uploaded and/or downloaded).

Scan your System for Viruses, Spyware, Adware and Malware

Some of these malicious programs can hijack your browser, tie up your internet connection and slow down your system (not to mention seriously invade your privacy!). I recommend AdAware for free scanning and removal of Spyware/Adware. Once you’ve checked and cleansed your system of these nasty programs, your virus definition files should be updated to minimize the chances of re-infection.

Use a Headset with an Integrated Boom Microphone

Last but not least, using a headset with a boom microphone should eliminate those annoying voice echoes often associated with PC to phone calls. Echoes are caused by your microphone detecting the voice coming from your computer speakers and re-transmitting that voice signal back to the person you’re talking to. By using a headset, the voice signals are limited in volume (due to the headset being directly adjacent to your ears) and thus the chances of your microphone ‘re-transmitting’ those voice signals is greatly reduced.

1. What’s in Your Inbox? – If your e-mail program allows you to preview the entire message before or while it is being downloaded, turn this setting off. Some e-mails can contain dangerous code that could unknowingly compromise your computer and leave you vulnerable to viruses, worms or worse! Check the options in your e-mail program for a way to disable the message preview pane.

2. Scrutinize Your Messages – Don’t ever respond to messages claiming to be from your bank, credit card company, or other financial institution, which ask for personally identifiable information such as card or account numbers, passwords, or other private information – even if the e-mail looks to have come from the actual company. It may be a hoax designed to get you to unknowingly part with crucial financial or private contact information, leaving you vulnerable to credit card fraud, identity theft or credit card theft. Contact the institution or company that claims to be sending the e-mail and verify the contents of the message with them. Chances are – they never sent it. Only use the number on your statement though, and not the number that appears in the e-mail message. It may direct you right to the scammer, who will do everything they can to assure you that nothing is wrong!

3. If it’s From a Friend, it must be Safe, Right? – It’s logical to assume that a message from your friend or colleague is safe, but that isn’t always the case! If you receive an email from a friend or colleague which contains an attachment (could be a media clip, a screensaver, a picture or anything else), call them up to check and see if they really did send it. Many viruses and worms can hijack your computer and blast out a virus-ridden email to everyone in your address book, making it appear that it came from you and therefore, making it appear trustworthy.

4. Read Your Messages in Plain Text – Some e-mails written in HTML (the coding language that makes up many web pages) can be harmless. Others can contain malicious code that can hijack your e-mail program, browser, or your entire computer – and send your personal and financial information out to a hacker or scammer without you even knowing about it! Stay safe by setting your e-mail program to only show messages in plain text format (often in the options or settings section of the software). This will prevent threatening code from installing itself and compromising your system and private information.

I’m not going to cover here internal or intranet messaging systems, the main focus of this article is on the virtual world outside your local/corporate network.

The main Internet Broadcasting Systems are:

- Email broadcasts that are sent through sender’s ISP and received with the email client of your customer (such as Outlook, Outlook Express, Eudora, Web Mail systems, etc.)

- RSS Feeds delivered through web-based RSS Aggregators.

- Completely customizable and personalized multi-media messages that are sent through RSS Channels and received with branded RSS Readers (such as Private Mail Reader and Feed Demon).

E-mail communications used to be a very efficient way to deliver information to your prospects and customers. This was working well until we got spammers - thousands of unethical people trashing your inboxes with annoying junk offers without any permission on your part. Nobody really wanted these products, ISP customers were irritated with email-boxes full of irrelevant content, to say the least.

Big and small ISP companies (Internet Service Providers) responded by developing anti-spam filters and society at large was forced to work out a set of anti-spam laws regulating the use of e-mails.

So legitimate internet marketers had to accommodate themselves to these unpleasant changes by implementing various forms of opt-in verifications. In other words, now the customers have to confirm in some way that they give you permission to send them e-mails.

And you inevitably loose a percentage of your customers who for some reasons doesn’t want to go through the opt-in process.

Unfortunately, this is only the tip of the iceberg. Anti-spam filters are now so tight, that they easily throw in the bulk folder even legitimate e-mails. How it could happen? Well, you may accidentally use some of the “bad words” - such as “free”, “buy”, “purchase”, etc (there are hundreds of “spam words” and the list grows every day). You know very well what happen to the bulk folder emails - they are as good as trash. Chances that recipient will ever read bulk emails are slim to none.

You also loose some of your readers when you try to enhance their experience by sending emails in html format (which would allow you to add colors, and pictures to your email, use different fonts, etc).

You might want to go even further and insert audio or video streams into your emails to give your readers the opportunity to better comprehend the featured topic.

You might want to do other neat things….

Well, don’t bother. Sorry to disappoint you, but your efforts will be in vain. Major ISPs consider html to be the format for commercial emails and as such it triggers spam filters almost automatically.

Some analytic companies estimate that you can easily fail to reach as much as 70% of your customers in the nearest future. According to Doubleclick, one of the e-mail delivery leaders, the average rate of opened e-mails in 4th Quarter of 2004 declined 11.4% from Q4 2003, and is now only 32.6%.

Very bright picture, isn’t it?

Luckily, there is a solution, and it comes in a form of RSS technology (Really Simple Syndication).

To put it simply, RSS Feeds are the streams of information presented in xml format. This syndication allows webmasters to find the feeds of interest written by other authors and easily place them on their own web sites (with authors permission, of course). The Big Benefit is that this information is automatically updated every time when the particular RSS feed is updated.

In case of RSS aggregators, readers simply subscribe to the feeds and read them through web-based user interfaces (one of the popular RSS aggregators, for example, is My Yahoo - find the RSS Feeds of your choices, add them to your My Yahoo page - and you will receive the update on what is new on these feeds and will be able to read it in user-friendly format (you don’t have to learn xml). Each time you go to MY Yahoo you will be informed which of these feeds were updated in the last 3 days.

And finally, there is a third option - RSS Readers. It gives readers the ability not to worry about the information of their choice being blocked by ISP anti-spam filters. They can simply download RSS Feed Reader and enjoy the benefits of private media-rich environment from your computer!

You don’t have to go to any websites to get these data and you’re not forced to receive this information, you decide where and when to receive it. (Whereas with e-mails you’re facing the fact that anybody could send them to your mailing address).

There are a many good RSS readers out there. Some are free, other offer free trial. The most well-known is FeedDemon (has free trial), then goes SharpReader, NewsCrawler, Awasu, PMR etc.

One of the main reasons that this is occurring is that your
IP or Domain may be Black Listed. All major ISP’s and many corporate
email systems now check against Black Lists and will refuse
to deliver any emails that come from an IP that is Black
Listed.

But what exactly is a Black List?

DNS black lists are lists of domains and IP’s that are known
to originate Spam. Many anti-spam software programs used by
corporations and ISP’s use these lists to control Spam by
refusing any email that originates from one of these domains
or IPs.

Unfortunately there are many instances of false positives as
there are few checks and often little objectivity when listing
a particular IP. In order for a black list to know that a
domain is sending Spam, the offence must be reported .
It may take only one report via a web form for you to be listed.

You may be listed maliciously through one complaint of a client,
or that of a competitor. Many Black Lists, as well,
will list not only the IP that is suspected as spamming, but will
list any IPs in that range of addresses. If someone using the
same Internet provider as you is accused of spamming and is placed
on a Black List, you may be listed as well.

DNS blacklists are usually maintained by anti-spam organizations
or by individuals.

What are some of the most popular Black Lists that ISPs are using?

Some of these include:

MAPS - http://www.mail-abuse.com/
Spam Cop - http://www.spamcop.net/
SpamHaus - http://www.spamhaus.org/
SPEWS.org - http://www.spews.org/
ORDB.org - Open Relay Database - http://www.ordb.org/

How do I know if I am on a Black List?

Unfortunately, you really can’t be 100% sure if you have
been black listed. You may be on someone’s black list
and not even know it. There are, however, ways to check
most of the lists.

One way is to check your server log when sending your
campaigns. You will often see an email bounce notice
indicating that the message has bounced because you
are on a particular black list.

Many of the major black lists also allow you to enter your IP
into a form on their site. These checks will tell you
whether you appear, or not, on their list.

A useful tool, is the Black List Monitor.
http://www.blacklistmonitor.com - It automatically checks
your IP against most of the major Black Lists and tells you
which ones you are listed on. It also gives you help
in getting removed. All your IPs are constantly monitored
for any changes, listings, or delistings.

But what is a White List and how can this help?

Many corporations and ISPs will create a white list. This
is a list of trusted IP addresses that they feel confident
will not send spam to their customers. If your IP is listed
on a particular white list then your email messages will be
delivered to the destination email address. It is
important for reputable marketers to work with the major
ISP’s such as AOL to ensure that you are on their white list.
For most, it can be a lengthy process, but well worth your
efforts.

Other third-party email certification programs now exist.
Bonded sender www.bondedsender.com is one such agency. By joining
Bonded Sender, senders improve deliverability rates and
differentiate their brand. Senders go through a formal
application process, adhere to email standards and post
a bond against potential complaints. Major ISPs such as
MSN/Hotmail now check against Bond Sender’s white list and
allow these email to pass.

It’s as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible. However, there’s an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.

1. Join the “Can Spam” campaign.

Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.

2. Make your email list open it.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

3. Keep it real.

Not including any too good to be true statements is not only applicable to your subject line. Your email content must never embody any promise your business can’t keep. Make your offer genuinely of value to your recipients.

4. Don’t go too low.

If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

5. Make it eventful.

It’s not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

6. Post news.

Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.