Keywords, Keywords, Keywords… establishing an internet presence is said to be all about controling the hot keywords. But the fact of the matter is that establishing your company as an industry leader is much more important.
I did a little research on the keywords used by large companies and found that keywords were really secondary to [...]
Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting.
Pharmaceutical industry branding is immature compared with the consumer and business-to-business segments-but that is largely by choice. For decades, a pharmaceutical company’s brand success formula was simple: discover a drug that was [...]
Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she’s just “that girl in that picture.” Where would Norma Jean be [...]
Are you placing your email address and URL on
all correspondence?
Many people forget to add this to important
mailings and even their business cards.
Today, most people prefer to email messages than
make phone calls, so it is very important to have
your email address on all letters, invoices and
business cards.
Make sure your URL (web address) is on everything
that you [...]
Branding is the process by which you try to become the first business a person thinks of when they consider buying goods or services in your category. If you can “own” a word in the public’s mind, you have a huge competitive advantage.
Branding is the process by which you attempt to differentiate your business from [...]
Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your company’s position in the marketplace. Identity, differentiation, and reputation are all part of the company branding package. How people perceive your company largely relates to how effective you brand is and how [...]
Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic changes and challenges with greater ease. In addition, a strong [...]
When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more concrete definition of branding is the response that people have when they think about your business or company. The [...]
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response–i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.
Small Business Branding Advertising and Marketing an Oxymoron?
Unless you’re a ubiquitous consumer products company, the value of branding is far, far less than [...]
Often the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest. Such is the case with branding.
Because the idea of branding is all the rage, people [...]
